Photographer Rob Woodcox, represented by Arma Gallery, has been awarded the prestigious Erarta Prize at the Zona Maco Art Fair 2025 for his work Otherworld, solidifying his place as one of the most innovative voices in contemporary visual art.
This prize, granted by the Erarta Philanthropic Foundation in collaboration with Zona Maco, stands out for its unique format: rather than being selected by a specialized jury, the winning artwork is chosen by public vote. This approach democratizes artistic recognition and strengthens the bond between creators and their audience.
Rob Woodcox’s Artistic Vision
Woodcox is a photographer and filmmaker whose work merges reality and dreams, exploring human connection, memory, and our relationship with nature. Through his lens, he constructs worlds where bodies interact with space in almost sculptural ways, defying gravity and perception.
His work goes beyond aesthetics and becomes a vehicle for activism. Through photographic series addressing climate justice, queer identity, and racial diversity, Woodcox uses imagery to raise awareness and foster dialogue on pressing social issues. His mastery of photography and digital manipulation allows him to create surreal compositions that transform reality into visual metaphors of unity and resilience.
“Otherworld”: The Award-Winning Work
The awarded piece, Otherworld, created in 2017, encapsulates his interest in the interaction between human beings and their environment. Inspired by his move to Mexico, Woodcox collaborated with dancers in iconic locations such as the Edward James Sculpture Garden in Xilitla, San Luis Potosí. The piece envisions a future centered on community and the inclusion of diverse cultures.
A Prize with Purpose: Art for Climate Action
Far from being just a personal achievement, Woodcox has chosen to allocate the Erarta Prize funds to produce a feature-length film documenting the initiatives of Indigenous communities in Mexico, Colombia, the United States, Kenya, and Tahiti in response to the climate crisis. Through this project, he aims to amplify their voices and highlight sustainable solutions from a perspective of resilience and respect for nature.
Woodcox’s victory at Zona Maco not only reaffirms his talent but also reflects Arma Gallery’s mission to support artists who challenge conventions and enrich the global cultural landscape. This award underscores the importance of committed art—where creativity not only inspires but also drives tangible change in society.
